SY COMMUNICATIONS UNLOCKS ACCESS TO UNSEEN COLLECTION OF OVER 1,000 RARE AND UNPUBLISHED FERRARI PHOTOGRAPHS
The complete 800 Page Ferrari Opus publication is preloaded on the Acer liquid smart phone creating a unique brand association and differentiation in terms of providing exclusive content to Ferrari fans and consumers worldwide.
SY Communications Role
Branding & design of all elements of the project including packaging
Development of applications, microsite, e-commerce and payment solution
Securing the license with Ferrari & pre-loading the 800 page Ferrari Opus in the mobile
Concluding deals with distribution channels online incl. Amazon
Organizing launch event at Ferrari World Abu Dhabi
Activation of the product in Paris, Saudi Arabia, London,
Organizing competitions online for Ferrari fans (win F1 Tickets, Ferrari merchandise
Create your own unique website with customizable templates.