SY Communications have concluded a deal with Apple to produce the “iPod Nano Mousse T Special Edition in partnership with GRAVIS and Peppermint Jam including pre-loaded content in terms of exclusive music tracks, videos and images which was sold mainly online and in selected lifestyle stores in Germany, Austria and Switzerland.
SY Communications Role
Branding & design of all elements of the project including packaging
Concluding deal between Apple Germany and Artists
Distribution and sales online incl. own platform, Amazon and Apple
Organizing launch event in Apple stores Germany
Activation of the product within Artists tours and concerts
Organizing competitions for fans with meet & greet opportunities
Xavier Naidoo Limited Edition iPod
SY Communications were asked by the management of award winning German artist XAVIER NAIDOO to produce an exclusive marketing package including a 30 GB iPod limited edition which would become part of the promotion of his new album.
SY Communications had only 14 days to develop and fulfill the project and present the first ever 30 GB iPod loaded with exclusive content including music, video and behind the scenes material to fans nation wide, SY was also responsible for the design and production of the packing of the special edition
The special edition was distributed through Apple stores and online using the Baraka System linked to XAVIER NAIDOO's homepage.
SY Communications GmbH Willstätterstr. 15 D-40549 Düsseldorf, Germany firstname.lastname@example.org