Sherin Yosry <SY> “Personal Biography” The principal of SY and Partners was born 1964 in Cairo, Egypt, and founded Phoenix International in 1988 as the leading full scale production company in Egypt at the time then moved to Germany in the year 2000, for more than 25 years SY has worked as consultant and brand architect for some of the most iconic brands in the world including Ferrari, Apple, Nokia, Berlin Tourism Marketing and has produced, coordinated and organized some of the most extravagant events in Egypt, Europe and Middle East.
SY conducted his personal R&D for 10 years in Germany which mainly focused on the use of Technology and social media marketing related to the Entertainment, Hospitality and Leisure industries, mainly how to provide tailor made solutions and a functional business model that generates extra sales and profit.
Besides his native Arabic, Sherin also speaks English, Italian, French and German.
Skills & fields of experience include:
All areas of event management including creation and development of ideas, budgeting, marketing, sales and public relations.
Direct connections to world class artists and celebrities
Extensive knowledge and know how in the use of technology and social media marketing mainly to increase revenue and ROI.
Consultant and Project Manager specialized in evaluating & securing the realization, quality control and return on investment of each project (event).
Motto ‘Creative people in a changing economy’ is the motto and drive to support companies who strive for success in the 21st century economy. Our main goal is to focus on costumer related services providing quality and creativity in terms of lifestyle, events, marketing and incentive programs.
Productions & Projects (selection) SY has produced, organized, and promoted many exclusive events and projects including:
Brand architect & creator for WOF (World Of Football) - The iLounge - World in Style - Celebrity Mobile -1001 Luxury & One Night for Humanity
Brand & Marketing Consultant for Berlin Marketing Tourism (2 Years)
World Luxury Congress at the George V Hotel, Paris (Producer)
Akon after show event in Dubai (Producer)
Cavalli launch event in Dusseldorf (Producer)
Shirley Bassey concert live at the Pyramids (Producer)
Lionel Richie live at the Pyramids (Producer)
Amfar gala Cannes Film Festival with Sharon Stone, Elton John and Ringo Star (Executive Producer)
Amfar gala in New York with Sharon Stone, Larry King (Producer)
Gala in Monte Carlo with Prince Albert, Claudia Schiffer and Julio Iglesias (Executive Producer)
Official hospitality packages and after show parties for Madonna, U2, The Eagles, Rolling Stones and Robbie Williams (Promoter)
Concept development and full production of automobile and product launches in the Middle East including Alfa Romeo, BMW, Kia, Kodak, Lamborghini, Mercedes, MGM Grand, Opel, Jaguar and the Pirelli launch. (Producer)
Coordination and execution of more than 300 weddings in Egypt & the Gulf Region and Saudi Arabia including the setup, coordination & entertainment.
Design of mascot of the FIFA Junior Soccer World Cup held in Egypt.
Personal Projects and Mile Stones
SY was first mover globally and produced the first branded iPod Nano for Grammy Award Nominee and music producer Mousse T. The project including the designs, production, marketing and on-line sales was undertaken by SY and his team with full support by Apple Germany.
SY was first mover in Middle East and produced the Amr Diab limited edition mobile in cooperation with Nokia, Raya and Etisalat where the entire project from start to finish was undertaken by SY and his team in Germany.
Another major activity was the commission to produce and promote the official U2 Vertigo Tour fan parties in Germany, Austria and Switzerland which was a great success with more than 12000 packages sold in a period of 4 months.
1001 Luxury & World In Style provide the ultimate B2B hospitality platform that offers some amazing packages combining access to the best events in your favourite city combined with 5 star accommodation and exotic hospitality. Our official VIP Packages include best seating, meet and greet with A list Artists and simply the best services you can wish for. We work with our partners to meet your expectations and more, from the moment you check in until checkout time, we will dazzle you with a few surprises and an amazing entertainment program