Ferrari Limited Edition Mobile
SY COMMUNICATIONS UNLOCKS ACCESS TO UNSEEN COLLECTION OF OVER 1,000 RARE AND UNPUBLISHED FERRARI PHOTOGRAPHS
The complete 800 Page Ferrari Opus publication is preloaded on the Acer liquid smart phone creating a unique brand association and differentiation in terms of providing exclusive content to Ferrari fans and consumers worldwide.
SY Communications Role
- Branding & design of all elements of the project including packaging
- Development of applications, microsite, e-commerce and payment solution
- Securing the license with Ferrari & pre-loading the 800 page Ferrari Opus in the mobile
- Concluding deals with distribution channels online incl. Amazon
- Organizing launch event at Ferrari World Abu Dhabi
- Activation of the product in Paris, Saudi Arabia, London,
- Organizing competitions online for Ferrari fans (win F1 Tickets, Ferrari merchandise
